When it was first introduced, the In-Page Analytics feature looked like this on the GA dashboard: Chrome extension for Google Analytics heatmap This way, GA bridged the gap between quantitative and qualitative data to a great extent. To tackle the gap between numerical data and data visualization, Google released its In-Page Analytics feature, which now works through a Chrome extension. This blog attempts to address both these queries so readers can gauge every aspect of Google Analytics-related heatmap. The first is that readers want to learn how to create a website click map using their GA data with a Chrome extension, and the second is how they can analyze data using different heatmaps.

Google Analytics and heatmapsĪ quick SERP analysis of the query ‘Google Analytics heatmap’ on Google highlights the existence of two contrasting intents behind raising this query. This has always been a major cause of concern for its users because it means they invariably have to invest in other visualization tools. Google Analytics (GA) is one of the many services that Google offers to help you measure your website’s performance by tracking and collecting metrics on your website’s visitors, their conversion rate, bounce rate, average session duration, page views, and so on.ĭespite tracking every data point that marketers need to gauge their website’s performance, GA lacks one crucial element-the visualization of collected data, particularly heatmaps.

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